Oscar Baudey

Candidate PortfolioSEP 2026

brand/strategy

Think like a scientist. Create like a footballer.

Science taught me to build strategy on evidence. Football taught me why people fall in love with a badge.

Personal brand

This is what I do.

Brand Strategy · Sponsorship Activations · Data & Insights

This is what I aim to achieve.

Inspire those around me by relentlessly chasing the impossible.

This is what I believe in.

  • Loyalty
  • Authenticity
  • Creativity
  • Knowledge
  • Focus

Visa

Brand and Design Strategist, PLB LAB, San Francisco

Sep to Oct 2024

The brief

Visa USA's brand strategy for the 2026 World Cup.

What I did

Co-facilitated a live executive workshop in San Francisco, guiding Visa USA's senior stakeholders through the brand strategy for their 2026 campaign.

What it produced

A two-day workshop that aligned Visa's senior team on the insights shaping its World Cup thinking, and one strategic direction for the brand: the RFP, the priority territories, and the key insight and tension to solve for.

See the territories
The Strategic Imperatives slide from the Visa workshop: five territories, Small Steps, 12th Player, Game Changers, Global Mosaic and Alegria, each with two imperatives

Equip Sport

Marketing Analytics and Operations Manager, Geneva

Jun 2025 to Jun 2026

The brief

Build meaningful, insight-rooted relationships between Equip Sport, its partners and its players, through storytelling, data and active engagement.

What I did

Wrote the strategy behind the partnership pitches that became Equip Sport's current partnerships with adidas, Bupa, Airbnb and Jumpstart Charities. Owned the marketing strategy and the data-to-insights pipeline, built Equip Sport's full data analytics stack, and created the 2025-26 awards strategy.

What it produced

EUR 2.15M in signed partnerships, five ADC 2026 awards and the London Sport Awards 2025 Digital and Tech Innovation award, and LinkedIn engagement up 23% quarter on quarter for over a year.

See the award

adidas

Activation and partnership lead, Equip Sport x adidas

Jan to May 2025

The brief

Urban sport at scale with adidas at the heart of it: a Munich hub first, then Europe and the United States.

What I did

Ran adidas' grassroots programme at the 2025 Champions League Fan Zone in Munich through UEFA Champions Innovate, one of two start-ups selected, and wrote the strategy and design of the partnership pitch.

What it produced

Play Like a Champion: 30 free-access sport lockers on urban sport courts and in parks across Munich for the Champions League final, each holding the official final match ball. The lockers stayed for a year, a legacy that kept the Champions League energy in the city.

See the campaign

Canadian Tire

Key account manager, Equip Sport x Jumpstart Charities

Jun 2025 to Jun 2026

The brief

Align Canadian Tire Jumpstart Charities' CAD 1M a year with Equip Sport's hub launches across dozens of Canadian cities, including Vancouver, Ottawa and Toronto.

What I did

Took Jumpstart's team through every approval for digital and out-of-home content, and led the activation at every hub launch, from accreditation and concept to run of show.

What it produced

CAD 1M of value launched in just under a year, bringing access to urban sport to cities across Canada.

See the partnership

Nike

Sales Associate, Nike European Headquarters, Hilversum

Nov 2019 to Jan 2020

The brief

Lead in-store testing of a new RFID system at the employee store at Nike's European headquarters, and take the pain points and improvements back to the software team.

What I did

Developed and piloted RFID and inventory management systems at the employee store.

What it produced

A lesson in reading the consumer and pointing them the right way. Most people who walk in are not sure what they are looking for and need help finding it. The ones who know just want the process to be fast and effortless. I still build for both.

What my team says about me

Oscar is a very quick learner, specifically more from a perspective of listening & observing what we as a team, and the client were doing & saying. He was able, is able to take it in and do something with it in the moment.

Jason Schütze-Fulton, This Memento

Oscar demonstrated great intellectual curiosity and an exemplary work ethic. Equipped with strong analytical skills and solid marketing fundamentals, he was able to put his expertise to work on a variety of projects with rigor and professionalism.

Vincent Borel, CEO, Equip Sport

Always ready to roll up his sleeves and lend a hand to his colleagues, Oscar collaborates with ease within cross-functional teams and displays natural leadership qualities. His versatility, commitment, and team-oriented mindset were particularly appreciated throughout his time with us.

Andrea Cabral, Head of Software, Equip Sport

What's on paper

Awards

  • ADC 2026 Silver Nail: Ethical Design Strategy and Accessibility
  • ADC 2026 Bronze Nail (x2): Business Innovation and Platform Strategy / For Good
  • London Sport Awards 2025 Winner: Digital and Tech Innovation

Skills

  • Brand strategy
  • Deck design and storyline
  • Partnership pitch authoring
  • Consumer insight and data storytelling
  • Creative direction and brand film
  • AI-native builder

Education

Cal Poly, BA in Interdisciplinary Studies: Health and Society, minor in Nutrition, 2020 to 2024. Three years on the pre-med track: biology, chemistry, organic chemistry and physiology.

Languages

  • English (fluent)
  • French (fluent)
  • Spanish (intermediate)

Passports

  • British
  • French
  • Australian
  • US

Based in

Geneva, Switzerland

Where you can find me when I'm not in the lab...

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